For this class project in Media & Social Media Strategies, I got to take Two Distracted Girls and think about it in a completely different way—what if it were a nonprofit? I applied tools such as audience research, SMART goals, and a SWOT analysis to build a campaign that focused on raising awareness for neurodivergence and mental health through our podcast. At the same time, I explored how we could offer creative services to local businesses. This project really helped me see the bigger picture of how strategy, storytelling, and community impact can come together.

Before Two Distracted Girls, I created Smorgasm Life—a brand designed to explore the smorgasbord of life. Back then, I aspired to become a relationship and sex therapist. I built the website from scratch and earned certifications in Google Ads, Analytics, and email campaigns to bring the vision to life.

This experience taught me how to transform an idea into a scalable brand and laid the foundation for my journey into content narratives and digital strategy. While my focus has shifted to Two Distracted Girls, Smorgasm Life remains a key chapter in my creative evolution.

For my Creative Concepts course, I developed Distract to Impact, a campaign to mock-launch our future podcast, Two Distracted Girls. This project was all about turning our vision into reality—creating a brand identity that captured our mission of embracing neurodivergence, mental health, and lived experiences. It taught me how to combine creativity with strategy to build something meaningful from the ground up.

In my No-Code Development course, I learned to build apps and automations using modern, industry-standard tools—no coding required. Over five weeks, I designed five start-up concepts, diving into ideation, prototyping, creation, and testing. Each project focused on improving user experience and enhancing human interaction, showing me how technology can solve real-world problems in approachable and innovative ways.

As a wine associate at Cinder, I created a step-by-step guide on how to drink wine like a sommelier for my Agile Design class. This project merged my professional experience with design principles, making the learning process approachable and engaging. It was a fun way to balance education and creativity while honoring my wine world roots.

For this project, I took inspiration from Jason Sudeikis and his character Ted Lasso. I created a hazy pale ale that reflects the layers of humor, sincerity, optimism, and the often misunderstood side of both Sudeikis and Lasso. The goldfish mascot, with its “be a goldfish” message, and the infamous mustache, tie everything together and embody the spirit of the show.

This project gave me a chance to dig into Sudeikis’s and Lasso’s layered personality and the heart behind their charm. It’s a fun, creative tribute to the complexity of both the character and the actor, and how they bring something real to the table.

For this Mad-Lib Logo project, I was assigned a bike shop, dogs, and dog lovers, and it got me thinking about a place where you could fix your bike, hang out with your dog, and enjoy a beer (there’s even one for the dogs!). I named it after my dog, Pawblo Escobear Pupcasso, because he’s a constant source of inspiration.

The logo was inspired by Picasso’s The Glass of Beer from his Blue Period, reimagining Pawblo in his Viking costume as a cubist-style piece. I used a blue/green color palette and a bike tire icon, with the tagline “Furever Young,” a playful take on Picasso’s idea of staying young forever. This project brought together my love for art, dogs, and puns in a brand that feels uniquely mine.

For my Agile Design class, I created ClusterFck*, an app designed to help neurodivergents like me find a balance between project goals and personal time. From detailed sketches to polished wireframes, I built this app with research, empathy, and iteration in mind. The bright design elements and thoughtful functionality made this one of my most impactful and personal projects.